Mary and PJ recap their conversation with SJ and Jesse, diving further into where personas fit into a DevRel strategy as well as how to acknowledge when the data you're finding doesn't reflect the ideas represented in your strategy.

Figuring out what segment of the technical industry your product is focused on can be a difficult endeavor, but it’s necessary in order to set your DevRel team up for success. “Developers, Developers, Developers” has a nice ring to it, but in reality, it is far too large of a group to focus on. In this episode of Community Pulse, our hosts are joined by Sarah-Jane Morris, Founder of Listen Community Consulting, and Jesse Davis, Executive VP of Product and Technology at Devada, to talk about audience segmentation and how it plays into building a sustainable DevRel strategy.

Jason, PJ, and Mary grab a post episode chat on titles, Open Source Community Management, and hills people seek out to raise their flags.